New products and samples at Summerfest
With so much to explore, fest-goers can enjoy lots of different activities and attractions every day. Plus, check out new products and samples from the nation's biggest brands exhibiting at Summerfest.
| American Family Insurance Experience | June 28 - July 9 from noon until 9:30pm | Mid Area |
| Bridgestone Experience | June 28 - July 9 | South End |
| DirecTV | June 28 - July 9 | Mid Area |
| Playstation 4 Truck | June 28 - July 2 | North End |
| American Crew | June 28 - June 30 | Mid Area |
| Gildan on Tour | June 28 - July 2 | Mid Area |
| Lifeway | June 30 - July 2 | South End |
| DSW Featuring Indigo Rd. | June 30 - July 2 | South End |
| L.L. Bean Base Camp | June 30 - July 2 | Mid Area |
| Nintendo Summer of Play 2017 | June 30 - July 2 | South End |
| SPAM Tiny of Sizzle | July 1 - July 2 | Mid Area |
| Sunrun | July 4 - July 7 | Mid Area |
| EAA Spirit of Aviation Experience | July 4 - July 9 | South End |
| Grow Hope @ SaintA | July 5 | Children's Area |
| 1893 from the Makers of Pepsi Cola | July 6 - July 9 | Mid Area |
| IZZE Fusions | July 6 - July 9 | North End |
| North Coast Organic | July 7 - July 9 | South End |
| MNT DEW Spiked Lemonade | July 7 - July 9 | Mid Area |
