New Fiserv Forum monument debuted for 1st time

MILWAUKEE (CBS 58) -- The new Fiserv Forum monument was lit up for the first time Friday, Oct. 25.

The 13-foot tall sign is made of aluminum with a lit acrylic face. It was designed and fabricated locally by Milwaukee-based Poblocki Sign Company.

"This sign is the signature of the elevation of the Fiserv brand at Fiserv Forum," said Jack Rooney, Senior VP of Fiserv. "We couldn't be happier, it's beautiful, we can't wait for everyone to come see it, take selfies, Instagramable moments, it's great."

The sign is internally lit with approximately 710 Fiserv orange LEDs. It can be found on the northeast side of the arena.