Milwaukee Brewers to accommodate fans with sensory needs

MILWAUKEE (CBS 58) -- The Milwaukee Brewers announced American Family Field has been certified by KultureCity to assist and accommodate guests with sensory needs.

According to a news release, the certification allows for an inclusive and seamless experience for all guests, while also raising awareness of the needs and challenges faced by individuals with sensory processing disorders.

Starting July 4, fans will see Kulturecity implemented through staff training and resources made available through the ballpark to accommodate guests. 

According to a Brewers news release, guests who may feel uncomfortable with the environment, sensory bags equipped with noise canceling headphones, fidget tools, verbal cue cards and weighted lap pads will be available at any Brewers Guest Relations kiosk, located on the Field Level near Section 116, the Loge Level behind Section 221 and on the Terrace Level behind Section 419. Further, a quiet area will be available to those who need additional assistance or a quieter environment.

“Partnering with KultureCity provides us with additional tools to welcome all fans, accommodating all sensory needs, to enjoy a day at American Family Field,” said Brewers President – Business Operations Rick Schlesinger. “With KultureCity’s training and guidance, we look forward to offering a comfortable environment for all game attendees.”

The certification process is thorough, with the staff at the American Family Field trained by leading medical professionals on how to recognize guests and fans with sensory needs, and how to handle a sensory overload situation.

“Our communities are what shapes our lives and to know that the Milwaukee Brewers are willing to go the extra mile to ensure that everyone, no matter their ability, is included in their community is amazing. We’re honored to partner with the Brewers to provide a truly inclusive experience for all fans and guests,” said Uma Srivastava, Executive Director, KultureCity.

Fans can find more information on KultureCity at American Family Field HERE

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