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Marcus DreamLounger Seats Coming to Four More Locations

Marcus Theatres announced this week that they will add DreamLounger recliner seating at four more Wisconsin locations. On the heels of announcing the recliner addition to 13 of 16 auditoriums at the Majestic Cinema of Brookfield, four theatres will feature DreamLoungers in every auditorium once construction is complete in mid-summer. Locations receiving DreamLoungers are North Shore Cinema in Mequon, Ridge Cinema in New Berlin, Renaissance Cinema in Sturtevant and La Crosse Cinema.

“Guests frequently talk about DreamLoungers. They are ecstatic that this signature seating combines the comfort of home with the social experience of going to the movies,” said Rolando Rodriguez, chairman, president and CEO of Marcus Theatres. “By adding DreamLoungers at these four Wisconsin theatres and to others across our circuit, we continue to show our commitment to a best-in-class moviegoing experience.”

With DreamLoungers, moviegoers will be able to enjoy double the legroom between rows. These recliners will allow the guest to go from a seated upright position to a full recline at the touch of a button. Plus, reserved seating will be introduced in all auditoriums so guests can select their seats in advance, for a convenient, stress-free experience upon arrival.

Moviegoers at both North Shore and Renaissance Cinemas have already been enjoying DreamLounger seating as part the UltraScreen DLX® experience, which also includes a massive screen and Dolby® Atmos® sound. Plus, heated DreamLoungers are offered in Renaissance Cinema’s SuperScreen DLX® auditorium. The seats’ popularity and positive feedback from guests at these locations and others prompted Marcus Theatres to expand the offering.

In addition to DreamLoungers, North Shore and Ridge Cinemas each feature a full-service Zaffiro’s® restaurant and Renaissance Cinema offers a Zaffiro’s Express concept, each with pizza, entrees and appetizers that can be enjoyed in any auditorium. North Shore and Renaissance Cinemas both offer a Take Five Lounge with food and beverage options in a casual, relaxing atmosphere.

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