This year alone, it's estimated there will be more than 250,000 new cases of invasive breast cancer. This month, some local "big wigs" are trying to do something about it.

CBS 58 has teamed up with the Susan G Komen Foundation for the Big Wig Campaign.

Nine business and community leaders agreed to wear bright pink wigs to raise money and awareness for breast cancer.

"It's a little different and that. But, when you think about it, and Milwaukee people are just, there are 8 other people doing it and they're all giving, and it's a lot of fun. So, if you look at it, it's a lot of fun and you raise money," said Steve Sazama the owner of Saz's.

75% of the money raised stays local to fund programs and education. The event culminates next Wednesday with the "More than Pink Gala" at the Marcus Center for Performing Arts. CBS 58's Kate Chappell will be the event emcee.

There will be a special pink cocktail at the event in which $1.50 from every drink will go to the foundation. 

Ticket information is available under the link section of our website.