Lakefront Brewery holding one-day Black Friday beer sale

NOW: Lakefront Brewery holding one-day Black Friday beer sale

MILWAUKEE (CBS 58) – Lakefront Brewery is once again selling its exclusive Black Friday brew.

The beer is available only once a year. Doors open at 8:00 a.m. but people have started lining up the evening of Thanksgiving to make sure they can get their hands on the brews.


MILWAUKEE (CBS 58) -- Lakefront Brewery will release its 2018 versions of its Black Friday beers on November 23. 

Both the 2018 vintage Black Friday™ beer and the Black Friday™ XXX Vintage Reserve, created with 2015, 2016 and 2017 Black Friday™ will only be available on November 23 at Lakefront Brewery. Each and every year, Lakefront sells out its entire inventory of 6,000 bottles around noon. 

The regular 2018 Black Friday™ is 13.32% alcohol by volume. It’s been bourbon barrel-aged for 10 months and promises notes of vanilla, chocolate, cherry and booze. “You’re not going to mow the lawn, wipe your forehead and down a Black Friday™,” said Michael Stodola, Brand Manager for Lakefront Brewery. "These beers are the special occasion, sharing with friends, dinner party beers.” The Black Friday XXX Vintage Reserve boasts a 13.82% alcohol by volume and doubles down on the flavor by age and mellowness of the liquid. Stodola added, “The XXX Vintage Reserve is the special occasion all by itself.”

Lakefront Brewery’s doors will open at 8 a.m. Thousands will walk through and many will begin lining up, outside the 1872 N. Commerce brewery, as early as the night before.

Customers can buy up to three 22-oz bottles of the 2018 Black Friday™ for $20 each, and one bottle of the Black Friday™ XXX Vintage Reserve, which features a large, blue retail tag graphic, for $30. A combo four-pack will be on sale for $90 while supplies last.

In addition to the special beers and Black Friday™ gear, Lakefront Brewery’s favorite food truck, the Curd Wagon, will be kicking out breakfast for all those in line. “It’s the largest early-morning party in Milwaukee. In November. On Black Friday. Ever.,” Stodola said.

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