MILWAUKEE (CBS 58) -- Kemps, a local milk brand with a processing facility in Cedarburg is once again stepping to help Wisconsin families in need this time with shelf-stable chocolate milk for food pantries and kid backpack programs.

According to a news release, the need has never been greater with millions of children and families facing hunger and food insecurity. Locally, nearly half a million Wisconsinites are facing hunger and food insecurity every day, including 171,460 children.

This year, Kemps will donate 325,000 shelf-stable “Giving Cow” milk cartons to Wisconsin food banks, with more than 36,800 chocolate milk packs being delivered tomorrow in partnership with retailer Roundy’s to Feeding America Eastern Wisconsin, which will distribute to food pantries and shelters throughout the Milwaukee community.

The “Giving Cow” packs come in single-serve, 8-ounce packs of ultra-high temperature (UHT) pasteurized milk and have a shelf life of up to 12 months. While typically fresh milk only has a shelf life of 20 days, they’re a perfect solution for food pantries and kids backpack programs, which often lack cold storage.

These NEW Chocolate Milk Giving Cow Packs will be delivered to Feeding America Eastern Wisconsin in Milwaukee on Wednesday, March 30.

“Feeding America Eastern Wisconsin is thrilled to receive this donation from Kemps to help our agency partners safely distribute nutritious and highly sought-after milk to the families experiencing hunger in our communities,” says Patti Habeck, President and CEO of Feeding America Eastern Wisconsin. “We’re immensely grateful to have this ongoing partnership with a generous donor like Kemps.”

“We’re proud to partner with Kemps in providing this donation of Giving Cow milk to Feeding America Eastern Wisconsin, as milk is one of the most requested yet least donated items at American food banks,” says James J. Hyland, VP Communications & Public Affairs, Roundy’s Supermarkets, Inc. “This donation of Giving Cow shelf-stable milk will help provide an excellent source of protein and other important nutrients to families in need.”