It's called the street rod and with a price starting at $8,699 hopes are high at Harley-Davidson.

The Milwaukee based motorcycle maker's marketing says it all: "Give your soul a jolt with 750cc of adrenaline from the new High Output Revolution X^™ engine."

The engine is "bred" in Harley's words from the same stock as the engine it built for the XG750R flat track racer we’re bringing to the Pro Circuit this year.

It will be formally unveiled at Daytona Bike Week next week.

The CBS 58 News at 4 was granted exclusive access to give viewers their own live look Thursday.

The target consumer is the city rider.