George Webb gearing up for hamburger giveaway if Brewers success continues
MILWAUKEE, WI (CBS 58) -- With a 10 game winning streak, the Milwaukee Brewers are headed to Denver for game three of the National League Division Series against the Colorado Rockies. And with that 10 game winning streak, George Webb restaurants is getting prepared for possibly the second-ever, hamburger giveaway as part of its famous “12 in a Row” prediction. - which means free hamburgers for hungry, hometown fans.
The “12 in a Row” promotion unofficially began in the 1940s, then was formalized in 1965 when owners painted the prediction on restaurant walls and advertised in local papers. As legend goes, George Webb boldly stated that once the hometown team won 12 games in a row, hometown fans would get free hamburgers.
In 1987, the Brewers won 13 straight and George Webb handed out almost 170,000 free hamburgers and to celebrate with thousands of hungry fans.
“It’s been an exciting year for baseball in Milwaukee and we’ve enjoyed cheering on the team alongside our customers,” said Ryan Stamm, vice president of George Webb Restaurants. “We want nothing more than to see them finish this series with a sweep. Our grill is ready!”