MILWAUKEE (CBS 58) — Unity, self-determination and faith are just a few of the principles of Kwanzaa.

On Sunday, Dec. 28, America's Black Holocaust Museum hosted Kwanzaafest to honor the cultural celebration.

"Kwanzaa is a non-religious cultural holiday that celebrates seven principles that focuses on corporative economics, holding steadfast to your faith, celebrating your culture, uplifting on anther and making sure we do right by our brothers and sisters," said Lilo Allen, Papyrus and Charms owner and Bronzeville Collective co-founder.

Sunday is the third day of Kwanzaa which is known as Ujima, a day focused on collective work and responsibility.

Kwanzaa became a holiday in 1966; it's a week-long celebration of African American and Pan African heritage.

On Sunday, America's Black Holocaust Museum and Papyrus and Charms teamed up celebrate the 3rd annual Kwanzaafest. The event featured local entrepreneurs, food, door prizes and activities for kids.

Owner of Papyrus and Charms says its way to bring together black business owners and teach kids the importance of their culture.

"We want them to be proud of their culture outside of the black diaspora black Americans have a culture that we want to instill into kids to be proud of we want them to support other local business because that's going to be them one day," said Allen.

Allen says the Bronzeville collective is home to nearly 30 local businesses and hopes the museum continues to support Kwanzaafest.

Kwanzaa is celebrated until January 1.