MILWAUKEE (CBS 58) -- The DNC Committee has revealed the official logo and visual identity for the 2020 Democratic National Convention in Milwaukee this summer.

The logo was designed by the New York and Milwaukee-based creative firm Zero Studios and was inspired by local landmarks.

"We wanted to make it really simple and clear logo and identity that was easy to understand," said Steve Kodis, senior designer at Zero Studios. "It worked really well at a distance and we hope the people really take away a sense of strength and pride, but also sort of the resiliency that we, as Wisconsinites, I think have."

The logo is inspired by the Wisconsin state motto, "forward."