CBS 58 announces Milwaukee television veteran Jessie Garcia as news director

MILWAUKEE (CBS 58) -- Weigel Broadcasting Co.’s CBS 58, WDJT-TV, announced Wednesday, Nov. 17, Milwaukee television news veteran Jessie Garcia as News Director. In this role, Garcia will lead all news programming efforts on television and digital platforms for CBS 58, WMLW “The M” and Telemundo Wisconsin.

Garcia joins CBS 58 from WTMJ-TV where she most recently served as the Editorial Director. In her more than 25-year career at the station, she also held the positions of Broadcast Director and sports anchor/reporter. One of Garcia’s early and notable career accomplishments was that she was the first female sports anchor in Wisconsin at WISC-TV in Madison.

Current News Director Kent Harrell and Garcia will work closely together to transition leadership of the news department in early 2022.

“I am passionate about Milwaukee, the people who live here and what happens in our community,” said Garcia. “I am thrilled to have the opportunity to work with the CBS 58 News team to further deepen and enrich its commitment to covering the news in Southeastern Wisconsin.”

“Jessie is the right person at the right time. Her demonstrated ability to lead a newsroom, her proven track record of innovation, coupled with her deep knowledge of Milwaukee is a win for our team and our viewers,” says General Manager Anne Brown.

A multi award-winning journalist, Garcia’s involvement in the community that she serves extends beyond the newsroom. For five years, she taught journalism at several local universities including the University of Wisconsin - Milwaukee, Marquette University, Carroll University and Mount Mary University. Garcia is a published author and serves on the board of the National Academy of Television Arts and Sciences, Chicago Chapter.

CBS 58 is seen on Channel 58, Spectrum/Time Warner Channel 1005, Spectrum/Charter 605, DirecTV 58, Dish Network 58, U-Verse 1005. WMLW is seen on Channel 49, Spectrum/Time Warner 1007, Spectrum/Charter 608, DirecTV 49, Dish Network 49, U-Verse 1007.

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