Campbell's Super Bowl ad is Dedicated to Moms
Campbell’s has created a Super Bowl ad dedicated to moms, and it includes Packers jerseys running out onto the field at the end of the advertisement.
The video is called "This One's for Mom.”
The creative concept came from the original insight around the strong role a Mom plays in an athlete's life -- from pee wee to Pro football -- and this homage is a very heartfelt and emotional approach.
The advertising agency said the video combines heartwarming sentiment with the athleticism and first person reality of playing sports where you need physical and emotional sustenance to fill you up right.
The video is digital-first, with content being published on Campbell's owned properties.
The spot runs in advance of Super Bowl online with a target TV plan including a spot in Green Bay on Super Bowl Sunday.
Check out the video here: http://chunky.com/mompride. You’ll notice the Packers uniform at the very end of the spot!
Super Bowl 50 will air on CBS 58.