MILWAUKEE (CBS 58) – The City of Milwaukee is starting a new campaign hoping to encourage more women to breastfeed their babies.

The “Strong Baby Campaign” is put on by the African American Breastfeeding Network. It hopes to build community support for breastfeeding moms year-round, especially in the African-American community.

One doctor says breastfeeding offers nutrients for babies and can help reduce the risk of some cancers in moms.

“All of those benefits are a plus for mom and baby. If we can give a baby six months of that, it can make a gigantic change in their lives,” says Dr. Veneshia McKinney-Whitson, President of the African-American breastfeeding network.

Doctors also stressed it’s important to do whatever you think is best for your child. The campaign will be seen on billboards and bus shelters citywide, along with outreach on social media.