Businesses in downtown Milwaukee to light up blue for World Wish Day

MILWAUKEE (CBS 58) --- Businesses and organizations across Milwaukee will be lighting their facilities in royal blue for World Wish Day on Thursday, April 29.

Royal blue is Make-A-Wish's signature color. Officials say every year Make-A-Wish Wisconsin grants life-changing wishes for children with critical illnesses. April 29 marks the anniversary of the wish that inspired the founding of the organization in 1980.

Schlitz Park, Milwaukee Downtown, BID #21 office, The War Memorial Center, the Wisconsin Center District, Discovery World, Milwaukee’s Mitchell Park Domes, MKE Mitchell International Airport, Milwaukee County Historical Society, the Gas Light Building, and the US Bank Center will participate in the lighting.

“In these times, hope is essential, and Make-A-Wish Wisconsin knows the importance of being able to deliver that hope when it’s needed most,” said Patti Gorsky, President & CEO of Make-A-Wish Wisconsin. “There are many things this year that have felt out of our control, but giving now to grant wishes is something we can all choose to do that can have a life-changing impact on wish kids and their families.”

Officials say the theme of this year's World Wish Day is "Don't Wait for Hope. Create it." It stems from wish families who have been hit hardest by the ongoing coronavirus pandemic. Officials hope the theme will empower individuals and corporations to donate to make life-changing wishes possible.