Bull riding pros will pack Fiserv Forum this weekend for the PBR Unleash the Beast Ariat Invitational

MILWAUKEE (CBS 58) -- The PBR Unleash the Beast Ariat Invitational kicks off at Fiserv Forum starting Friday, Feb. 4. 

Bull riding pros like Eli Vastbinder, the 2019 bull riding rookie of the year, will hold on for deer life at the action-packed event.

Vastbinder is currently ranked as the 11th best bull rider in the world. He joined CBS 58 on Thursday, Jan. 3 to talk about the event returning to Milwaukee for the first time since 2018, and what people can expect to see.