Bucks announce new luxury hotel in Milwaukee's Deer District

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MILWAUKEE (CBS 58) -- The Milwaukee Bucks announced a big development in the Deer District on Wednesday, Sept. 9. A premium boutique hotel will sit directly north of Fiserv Forum at Juneau and Vel R. Phillips Ave. 

"Nothing better than following a very challenging night on the court with some great news in the City of Milwaukee," said Buck President Peter Feigin. "This will be one of the premiere hotels in all of Milwaukee, and the best location in the city." 

Milwaukee Mayor Tom Barrett is excited about the new hotel development plans after many disappointments in the city because of the pandemic, including the cancellation of Summerfest and a very scaled-down Democratic National Convention.

"We know life changed dramatically once the pandemic hit and it was much more challenging down in the bubble, but all of that is now past and I think we should a round of applause to our Milwaukee Bucks," Mayor Barrett said. 

The hotel is set to have more than 200 rooms and is being developed with the Madison-based North Central Group (NCG).

Mayor Barrett says it's a project many people doubted would happen. 

"When this was in conception, there were a lot of skeptics, a lot of people who said oh this is never going to happen. It’s never going to become a reality, but what we are witnessing in real time with this partnership is the renaissance of this part of the City of Milwaukee," Barrett said. 


The public spaces of the hotel will include multiple food and beverage options that cater to the guests and the public, including an elevated restaurant and bar/lounge area, meeting spaces, and an outdoor terrace and plaza area.

Groundbreaking for the hotel is expected to take place in Fall of 2021 with opening scheduled for early 2023. The hotel is expected to create several hundred construction jobs and approximately 100 permanent jobs.

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