MILWAUKEE (CBS 58) -- With a new season less than a month away, the Milwaukee Bucks have announced a new partnership at Fiserv Forum. 

They're opening the Jockey Club on the mezzanine level of the arena. They call it a premium location for fans, presented by Kenosha-based Jockey International. Both sides are calling this an expansion of an existing partnership between the Bucks and Jockey.

"I think it's really cool that we, the Bucks, are able to come together in a partnership with a Wisconsin-based company," said Bucks Guard Pat Connaughton. "I think it's really cool to be a part of a company that's been around for 143 years, something that's both international and American. And it's a staple of, you know, underwear."

Jockey will continue its "everyday heroes" salute during Bucks games, recognizing people who have gone above and beyond the call of duty, military or civilian. 

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