Bay View Lions Club suspends 2018 South Shore Frolics Festival

BAY VIEW, Wis. (CBS 58) -- After 68 years, the Bay View Lions Club says they are suspending the 2018 South Shore Frolics Festival. 

Organizers say their fixed costs have continued to increase which is why they are suspending the festival. The Lions Club says for three out of the last four years, it's failed to be profitable which has hurt other programs the Club sponsors. 

The event started in 1948 as the South Shore Water Frolic in Bay View’s South Shore Park by the Inter-Organizational Council of Bay View and has happened every year since, except 1993. Since 1995, the Bay View Lions Club has hosted the three-day free event featuring music, an art show, a classic car show, food, many family activities, a parade (until 2014), and their famous Frolics “atomic” fireworks to close each evening.

The event is usually held during the second full weekend of July and annually brings in around 50,000-60,000 people.