4 crying babies brought a free flight for JetBlue passengers
Passengers on a recent JetBlue (JBLU) flight were awarded a free round-trip flight thanks to four crying baby travelers.
"People smile at babies everywhere, except on planes," said Elizabeth Windram, JetBlue's director brand management and advertising (and a mother of a toddler). "For Mother's Day, we wanted to acknowledge how moms (indeed all parents and caregivers) often feel stressed while traveling with children."
The airline offered the "FlyBabies" promotion on April 15 on a flight from New York City's JFK airport to Long Beach, California, that awarded a 25% discount on future airfare every time a baby onboard cried. There were a total of five babies on the flight.
All it took were four cries (fussing and whining didn't count) for the 140 passengers to be rewarded with a free roundtrip ticket on JetBlue.
The airline said the goal of "FlyBabies" was to address a topic that people tend to shy away from.
"We've had this ongoing mission to inspire some humanity, and we thought this was something we cold weigh in on," said Johnston.
It also documented the flight and has posted the video online.
JetBlue Family Perks:
Courtesy Boarding: JetBlue offers Courtesy Boarding for families with children under the age of 2, so customers can have early access to overhead bins, secure car seats and get children comfortably seated on the plane. This Courtesy Boarding is offered immediately before general boarding.
Channels for kids: With a TV at every seat, your child can choose kid-friendly programming like Nickelodeon, Cartoon Network or Animal Planet from the 36 channels of free DIRECTV®. With our A321 aircraft (coming soon to our A320s) we offer 100+ Channels of DIRECTV and even more kid-friendly options details here
JetBlue Features®: On all flights longer than two hours, we offer at least one kid age-appropriate movie at every seat.
Wings: Crews often keep promotional wings on hand for our littlest customers. Supplies vary, but check with your crew for availability.
Kid-Friendly Snacks:In addition to a number of EatUp boxes and EatUp Café items available for purchase, JetBlue provides a wide variety of complimentary and unlimited snacks and drinks for children (and their parents) including nut-free options.
For Mom: In 2015 JetBlue partnered with Mamava and Seventh Generation to bring the first private nursing pod to JFK Airport. This private lactation suite provides another option for nursing moms who seek more privacy when nursing their little ones while traveling through T5. The nursing pod is available at T5 next to the Kids Play area near Gate 12.
Happy Mother’s Day!