Wisconsin re-launches 'You Stop the Spread' campaign to encourage vaccinations

MADISON, Wis. (CBS 58) -- Wisconsin Gov. Tony Evers and the Wisconsin Department of Health Services (DHS) announced the re-launch of the statewide multimedia campaign "You Stop the Spread" on Tuesday, June 8.

Officials say the campaign encourages Wisconsin residents to take action and get the COVID-19 vaccine as soon as possible.

“Wisconsinites are no strangers to rolling up their sleeves and getting the job done – and getting vaccinated to stop the spread of COVID-19 is no different,” said Gov. Evers. “Each of us have our own reasons for getting the vaccine, and we hope folks will participate by posting photos to share with friends and neighbors about why you chose to get the shot.”

The campaign was initially launched in September to encourage wearing a mask and social distancing. A new round of ads began running in April. 

Officials say Wisconsin residents will see the messaging on television, radio, billboards, and transits, as well as local newspapers. The campaign will also use social media platforms to connect individuals with information about getting vaccinated.

“The COVID-19 vaccines are safe and one of the most effective tools we have for stopping the spread of COVID-19,” said DHS Secretary-designee Karen Timberlake. “We encourage everyone to get vaccinated to protect themselves, their loved ones, and their communities from COVID-19.”

Since December, over 5.2 million doses have been administered in the state. Officials say nearly half of the total population have received at least one dose, and 43.2% have been fully vaccinated. State officials hope to achieve an 80% or more vaccination level in Wisconsin.