Wisconsin DOT launches 'Buckle Up, Phone Down' campaign to improve safety on roads

NOW: Wisconsin DOT launches ’Buckle Up, Phone Down’ campaign to improve safety on roads

WISCONSIN (CBS 58) -- "Buckle Up, Phone Down" is more than a slogan. It's a message of a new campaign to improve safety on Wisconsin roads.

The Wisconsin DOT is asking everyone to show support for two simple measures -- using a seatbelt every time you get into the car and staying off your phone while driving.

Wisconsin businesses, organizations, schools, communities and individuals are invited to take the pledge.

"The Buckle Up, Phone Down campaign is a great way to remind drivers young and old that they too can do two simple things when they get behind the wheel of a vehicle, that may save their lives -- buckle your seatbelt and make sure everyone in the vehicle with you is wearing one too. And put your cellphones away where you aren't tempted to look at it."

Cellphone use is one of the biggest distractions while driving. 

Distracted driving was a factor in almost 9,000 crashes in the state last year, including 31 deaths.

An estimated 11% of drivers in Wisconsin did not buckle up in 2020. 

Unbuckled drivers and passengers made up 44% of all fatalities last year.

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