Travel Wisconsin encourages tourists to experience Wisconsin's unique offerings with 'Those Who Wisconsin' campaign

MILWAUKEE (CBS 58) -- Travel Wisconsin's summer 2022 campaign is called "Those Who Wisconsin," and it is highlighting all that is unique to Wisconsin, like the state's spirited and celebratory nature. 

Anne Sayers is the secretary-designee of the Wisconsin Department of Tourism. Sayers joined CBS 58 on Monday, April 11 to talk about the campaign and what makes it different from previous campaigns.