The Big Gig is hoping millennials will spend the Fourth of July at Summerfest
The Fourth of July holiday marks the beginning of the second week of performances at Summerfest.
You may notice that the Fourth of July line-up is marketed towards a certain generation. The fourth marks a first for Summerfest and a big day for performers like "Speaker of the House."
Speaker of the House is a DJ who plays a mix of electronic dance music. In fact, there are more EDM acts playing today than any other single day as Summerfest focuses on drawing in millennials on day 6 of the Big Gig.
Headlining the Amphitheater will be "The Chainsmokers."
Summerfest is branded as an affordable "something for everyone" ages 8-80 music festival. A team led by longtime talent buyer Bob Babisch wants millennials to know that this is their fest too.
Bob Babisch/Summerfest VP Entertainment:
"You want to look to the future and you want to say that audience that's 18 to 25, 26 27 we want you, you are welcome here and we want you to be here for the future. We want you 20 to 30 years from now and be talking to your kids and say I used to come back down there when I was 21, 22, 23," said Bob Babisch/Summerfest VP Entertainment.
Summerfest providing an outlet today for teens and twenty-somethings who may want to take a break from the community parades and picnics that are so popular among families on this holiday.