Skiers like Dave Loescher were waiting for a day like Friday at Lapham Peak in Delafield.

"We've been waiting a long time," Lapham said. "We've had dirt until this week."

Waukesha County says snow means more people buying county park stickers  and more equipment to hit the slopes.

"I'm buying a jacket," Sam Roche said. "I'm buying it because I'm going to the rock to go snowboarding tonight."

"I'm renting skis," Aly Wangard said. "I want to do a little try before I buy, so get them here and they have my size, and they fit me for boots, which is good too."

And that means businesses like Les Moise in Brookfield get more dollars.

"We've sold three snowboards today, and did three or five snowboard rentals," Justin Affayroux said. "Probably 10 ski rentals today, so a lot busier. Normally on a Friday, we're selling a snowboard and no rentals."

They hope the snow keeps falling.

"It's like money falling from the sky for us. If it snows, we're really busy," Affayroux said.