Salvation Army of Milwaukee Co. exceeds 2020 Christmas campaign goal by close to $1 million

MILWAUKEE (CBS 58) -- The Salvation Army's Red Kettle Campaign not only met its 2020 Christmas goal, but overshot it by close to $1 million. 

The goal was to raise $3.1 million, and the final amount raised was over $4 million. 

Gifts from two anonymous donors adding up to more than $1 million pushed them over the top.

“In a year of unprecedented need, we expected a possible 50% decrease in fundraising at the red kettle," said Major Steve Woodard, coordinator for the Salvation Army of Milwaukee County. "Instead, we were able to exceed our goal and provide help to so many in need. That is because of partners, donors, and tireless workers who stepped up amid the affects by COVID-19 in 2020.”

Money from the Red Kettle Campaign supports more than 80 Salvation Army programs in Milwaukee County such as the Emergency Lodge homeless shelter, Feed the Kids summer meal programs, the Coats for Kids program, Toy Shop program, the Christmas Family Feast, food pantries and emergency assistance for individuals and families. 

“The Salvation Army met greater need in 2020 due to COVID-19 than ever before, but the need continues in 2021,” Woodard said. “To find more in-depth information about our programs and how to donate in 2021, please visit SAMilwaukee.org.”

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