SOUTHEAST, Wis. (CBS 58) -- It's a familiar sight and sound that reminds us of the true spirit of the season. 

Tinker the miniature horse was among the bell ringers ushering in the Red Kettle Campaign at the Salvation Army.

There was a big kick-off at the Public Market, one of the hundreds of sights collecting donations through Christmas Eve.

"We'll be able to have a toy shop, be able to provide food. We're just hoping to make this time of year special for each family in need in our city," said Major Steve Merritt with the Salvation Army. 

The goal is $3.8 million this year. All money raised will stay local.