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Black Friday is nearly behind us but shoppers - don't worry - Small Business Saturday comes at it heels.

Some customers got a jump on the action in Whitefish Bay got a jump on the action Saturday during the city's annual "Holiday Stroll".

The parade cut through a part of town with smaller, locally owned shops. But as busy as it was Friday night some store owners said they expected even more business Saturday.

At Winkies Toys and Variety owner Terry Stuhlmacher said business picks up for them in October and they do about a third of their business in the fourth quarter of the year.

"Yes, Small Business Saturday has been very successful for us," Stuhlmacher said.

"It's probably a bigger day for us than Black Friday," Stuhlmacher said.

Students of the Milwaukee Ballet School and Academy danced nearby the store. BMO Harris Bank sponsors performances of The Nutcracker as well as the Holiday Stroll.

"The Whitefish Bay Holiday Stroll is a huge thing for this community. It's a fun start to the season. It's a fun thing for kids and families. And it's a tradition that's spanned literally decades here in Whitefish Bay," Jud Snyder, President of BMO Harris Equipment Finance Company and Senior Executive for Milwaukee, said.

Small Business Saturday was first popularized by American Express starting in 2010. This year economists predict customers could spend as much as $14 billion.