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Personal Stories of Painful Loss and Survival Inspire the Annual Denim and Diamonds Event in New Berlin

New Berlin’s Denim & Diamonds event on June 18 has joined with the Wisconsin Ovarian Cancer Alliance (WOCA) to help end the fight against ovarian cancer.

From 10 am – 4 pm, attendees will ride trolleys down National Ave. to 7 different trolley stops, visiting 8 different businesses and 8 different parties, all in support of one cause.


Participants can catch a trolley at any of the 8 participating local area businesses to experience discounts, music, food, shopping, giveaways, games, raffles, prizes, pampering and entertainment. WOCA, located in New Berlin, benefits through a portion of the proceeds of the event.
Admission to enter is free, and trolley rides cost $1 for an all-day pass.

Mary Tobin, the Owner of Tobin Fine Jewelers will be giving away a special prize in a drawing among participants.

On Friday on the CBS 58 News at 4 p.m. she shared her personal pain of losing her mother 30 years ago.

She talked about how her mother battled bravely for three years. But also remembered how little information was out there back then.

Tobin was joined by Theresa Frinzi, the co-owner of Twins Flowers and Gifts who is a ten year survivor of Ovarian Cancer.

Activities throughout the day range from BBQ tasting and face painting to live music and corn hole. Attendees can also look forward to an ice cream sundae bar, a nacho & margarita bar, a classic car show, a bounce house and balloon artist, chair massages, burger sampling, reptile show and more.
Participating businesses include Arizona Spa, Asia Restaurant, Great Wraps, Keller Williams Realty, Poplar Creek Garden, Pure Family Chiropractic, Tobin Jewelers and Twins Flowers.

The American Cancer Society estimated that more than 22,000 women will be diagnosed in 2016. More than 14,000 will die.

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