People take a cold plunge to raise money for Special Olympics Wisconsin at Milwaukee County Zoo

MILWAUKEE (CBS 58) -- Over at the Milwaukee County Zoo, people were freezing for a reason this morning. 

The event was put on to raise money and awareness for Special Olympics Wisconsin.

Their CEO, Chad Hershner, told CBS 58 that Friday, Feb. 6, is one of the many days that help support their athletes. 

"The work that we do year-round for Special Olympic Wisconsin really is vital to support the athletes not only in the sports they play but their health, leadership and educational program," said Hershner. 

If you'd like to learn more about the Special Olympics Wisconsin and to contribute to their mission, click the link here.