MILWAUKEE (CBS 58) -- Mobcraft's Moo-waukee brew went on sale for Black Friday.

You may recognize a local legend on the label...Milverine is front and center.

He's riding a cow with the Hoan Bridge and Milwaukee Skyline in the background. According to the brewery, the beer is a white chocolate milk stout.

Both my parents grew up in downtown Milwaukee, I've never been outside the city of Milwaukee. I really represent Milwaukee, not like the guy who didn't grow up here like Hugh Jackman, he has nothing to do with Milwaukee," said John Hamann, The Milverine.

The new brew was crowd sourced.

A teacher at Nicolet High School submitted the idea.