Milwaukee County Parks searching for new partner at Bradford Beach for concessions and recreation

MILWAUKEE (CBS 58) – Milwaukee County Parks is looking for a new partner for Bradford Beach in 2019 after a partnership with SURG restaurant group ends.

SURG has worked with Milwaukee County for the past seven years to revitalize Bradford Beach. They were responsible for operating the beach bar, tiki hit rentals and volleyball operations since 2012.

“During our tenure, we were able to create a completely new beach experience by building three full-service tiki huts, expanding the volleyball league program, tripling the amount of volleyball courts, and increasing the number of local and national beach volleyball tournaments,” BBV Co-Owner/President Omar Shaikh says.

Milwaukee County Parks plan on continuing all activities at Bradford Beach and are searching for new operators for beach recreation and concessions.

Milwaukee County Park’s food and beverage team currently brings in over $4 million of revenue for Milwaukee County through operations that include the popular South Shore Terrace Beer Garden, the Whitnall Park Beer Garden, the Traveling Beer Gardens, the Oak & Antler Banquet Hall at Brown Deer Golf Course and concessions at swimming pools, ice rinks and special events.