Milwaukee Beach Ambassadors discuss water safety for Bradford Beach

MILWAUKEE (CBS 58) -- Thousands of people are expected to go to Bradford Beach this summer -- and with no lifeguards, the "Beach Ambassadors" are taking it upon themselves to keep people safe.

The "Milwaukee Beach Ambassador Program" was created last year in response to a number of drownings in 2020.

They patrol the beach and speak about water safety, water quality and dangerous waves.

"There were four drownings at McKinley Beach last year. That beach is closed off this year, but there are still some people that aren't aware of rip currents and some other dangers that might be present on the beach," said Wisconsin Sea Grant Beach Ambassador Korynne Wilson.

The "Beach Ambassadors" patrol Bradford Beach Thursdays through Sundays during peak hours.

A reminder that they are NOT lifeguards. They focus on giving beach-goers important information about water safety.