MillerCoors Signs Five Year Sponsorship Agreement with Wisconsin Center District

MillerCoors signed a five-year sponsorship agreement with the Wisconsin Center District, according to a representative from MillerCoors.

The deal is comprised of Wisconsin Center, UWM Panther Arena & Milwaukee Theater). Following the five-year agreement, there would an opportunity to renew for another five-years.

The deal includes naming rights to the theater, increased signage at the three locations listed above as well as official marketing rights in the “malt beverage category.”