Miller Lite to offer free transit on Milwaukee County buses this New Year's Eve

MILWAUKEE (CBS 58) -- Molson Coors announced Monday that they will once again offer free rides in Milwaukee on New Year's Eve through the 2021 Miller Lite Free Rides program. 

The 33rd annual Free Rides program is part of the company's mission to help people celebrate the new year responsibly. 

Miller Lite will offer free rides on the Milwaukee County Transit System from 8 p.m.- 4 a.m.

The company says since the program began in 1988, the Miller Lite Free Rides program has provided more than 553,000 rides to those in the Milwaukee area.

“The Miller Lite Free Rides program is a longstanding New Year’s Eve tradition in our community,” said Kristina Hoffman, director of marketing and communications at Milwaukee County Transit System. “We hope to continue to spread the word so everyone knows that they can count on us for a safe ride home.”

Riders can make their plans for a safe ride home by reviewing routes on the local public transit website at

Share this article: