McDonald's looks to muffin tops to reclaim breakfast customers
(CBS NEWS) -- In a gambit to reclaim sagging breakfast sales, McDonald's is taking a page from a "Seinfeld" script.
McDonald's is looking at selling just the tops of muffins -- "the best part," according to TV character Elaine Benes in a classic 1997 episode of the popular sitcom -- as the fast-food giant strives to bring back lost breakfast customers.
Consumers can "expect to see an elevated McCafé experience in our modernized U.S. restaurants – delicious menu items like muffin toppers, coffee cakes, apple pies with lattice crusts that are baked in-restaurant," a McDonald's spokesperson emailed. "Beyond McCafé, we are currently testing catering at breakfast in 195 Orlando-area restaurants."
While McDonald's declined to elaborate further, the company has been trying out the muffin-top idea in parts of the country since last year, with its muffin toppers -- lemon poppy seed, blueberry and double chocolate -- getting some attention on YouTube and in other online venues.
Ads offering discounts on the muffin tops ran in Times-Leader publications in Indiana last summer. McDonald's has also tested offering coffee cake and 160-calorie blueberry muffin tops in the Baltimore area, according to Bloomberg News.
Since announcing all-day breakfasts in 2015, McDonald's has seen overall sales in the U.S. soften. The globe's largest restaurant company is now looking to take back breakfast customers who've since gone elsewhere.