People line up for Lakefront Brewery's Black Friday beer release tradition

MILWAUKEE, Wis. (CBS 58) -- It's a Black Friday tradition in Milwaukee.

Every year, people line up overnight outside of Lakefront Brewery to get their hands on the special Black Friday beer release.

It's the 15th year the local brewery has done this. 

And we got the chance to speak to people waiting in line, who say they've first in line for many years now.

"Its been a family tradition for us," says customer Dave Armstrong. "He's been here a good 10 years probably doing it with me. Yeah, we have a fun time, come down after we have a thanksgiving dinner then we'll come down after dinner and wait in line for beer."

Doors opened at 8:00 this morning. For more information on the deal, head here.