Kwik Trip introduces new mascot Red the Chicken, launches Midwest store tour 🐔

MILWAUKEE (CBS 58) -- Kwik Trip unveiled its new mascot, Red the Chicken, on Wednesday, March 25, kicking off a six-week tour across 60 stores throughout the Midwest.

CJ Schrunk, senior manager of creative services at Kwik Trip, joined us on Wednesday, March 25 to introduce Red and preview the Red Zone Midwest Tour.

The mascot hatched at an event in La Crosse alongside Children's Miracle Network Heroes before heading to Wisconsin stops in Hartland at store 1283 on W. Capital Drive at noon and in Kenosha at store 597 on 28th St. in Kenosha at 5 p.m.