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Komen Wisconsin's 'More Than Pink Walk' kicks off September 22

NOW: Komen Wisconsin’s ’More Than Pink Walk’ kicks off September 22

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MILWAUKEE (CBS 58) -- Komen Wisconsin's More Than Pink walk is coming up Sunday, Sept. 22.

7,000 people are expected at Henry Maier Festival Park for the annual walk. 

Komen Wisconsin hopes to raise $670,000. That money will go towards research to find a cure for breast cancer.

It will also go towards helping those fighting the disease pay for everyday expenses and medical care.

While Komen is known for pink, Executive Director Nikki Panico explains why they're more than pink.

"Many people think pink means awareness, but we are bringing in purple and orange and blue and green, and that means different - what we call our pillars - research, care, community, action," she said. 

Registration opens at 7:30 a.m. on Sunday morning at the Summerfest grounds. 

For more information, click here.

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