Harley-Davidson to 'rewire' company, will cut 700 jobs

MILWAUKEE (CBS 58) -- Harley-Davidson says it's "rewiring" the company. 

One of the things that means is that there will be fewer workers. 

The Milwaukee motorcycle maker announced Thursday, July 9, that it's overhauling its business model to create a "leaner, more nimble organization." 

In hard numbers, Harley says that will mean 700 fewer jobs, with 500 expected to be cut by the end of this year. 

Here's a look at the key elements of the "rewire:"

• Enhance core strengths and better balance expansion into new spaces
• Prioritize the markets that matter
• Reset product launches and product line up for simplicity and maximum impact
• Build the Parts & Accessories and General Merchandise businesses to full potential
• Adjust and align the organizational structure, cost structure and operating model to reduce complexity and drive efficiency to set Harley-Davidson up for stability and success