FTC cracking down on fake online reviews
The FTC filed the first case challenging the paid review practice against a company called "Cure Encapsulations." It's accused of buying fake reviews to inflate its Amazon rating.
The Better Business Bureau says this is a good first step but consumers still need to be cautious when relying on reviews.
"Some of these businesses that operate the fake review mills are overseas. Some of them operate kind of shadowy, so it's not like you can look in the yellow pages and find these businesses that do it, but it would give law enforcement a leg up in trying to go after them," says Jim Temmer with the Better Business Bureau - Wisconsin.