How to enjoy 414 Day: Sports, freebies, drinks and a shared celebration of Milwaukee

MILWAUKEE (CBS 58) -- Milwaukee-based businesses and organizations are eager to offer ways for the community to become fully engaged in celebrating 414 Day, so CBS 58 is keeping a list of some notable events to keep an eye on this Friday, April 14.

Refresh throughout the day as we continue to learn of new events taking place on 414 Day 2023!

Take a self-guided tour of the Lower East Side!

Gothic Milwaukee is releasing a self-guided, GPS-based audio walking tour of Brady Street and the Lower Eastside of Milwaukee in celebration of 414 Day.

Limited edition labels, special prices and merch at Sprecher!

Sprecher Brewery has quite a plan lined up for 414 Day, starting with limited edition 414 Root Beer bottles that will be available only at the brewery. The first 40 folks who purchase a Sprecher cap with a four-pack of root beer will receive a custom magnet that matches the hat's iconic patch.

They're also discounting tours for 414 Day, going from $12 for adults to $8.

Learn more and book your spot by clicking here.

Discounted tickets and a "toast to Milwaukee" at the Harley-Davidson museum!

Admission to the Harley-Davidson Museum will cost only $4.14 per person when you buy online, including same-day purchases.

At 3 p.m. at the MOTOR Bar and Restaurant, the first 120 people who visit will receive a free 2023 Wisconsin State Fair ticket as well as a koozie.

Also at MOTOR, at 4:14 p.m., emcee Matt Mueller from OnMilwaukee will lead the official city toast, "414! Let's have one more!" They will also feature a special 4.14 lb. burger available!

Try High Speed Wit beer at a great price!

At any of the Milwaukee area Lowlands Grand Cafés or its Tavern & Supper Club, Lowlands Group is celebrating 414 Day with their High Speed Wit beer being offered for only $4.14.

See the 414 Flag be unfurled from City Hall before shopping at 414 Milwaukee!

The 414 Flag will come down from the top of City Hall at 8 a.m. with BelAir Cantina and Fuel Coffee being present with breakfast burritos and coffee. Milwaukee Pro Soccer will also be present, handing out free stuff and greeting locals.

Jenna Kashou will be at 414 Milwaukee from noon until 2 p.m. to sign her book, "Milwaukee Scavenger," offering some secret deals in the city.

Learn more at

Decorate your walls with Milwaukee neighborhood posters at a low price!

Historic Milwaukee is celebrating 414 Day by offering all of their neighborhood posters at only $4.14 each, or $4.14 off of their combo poster.

In-store, they will also be offering a free copy of John Gurda's "City of Neighborhoods" book when a customer spends $100.

Secure tickets to cheer on the Brewers at AmFam for only $4.14!

The Milwaukee Brewers will be selling tickets on April 14 from 10 a.m. until 11:59 p.m. for their upcoming series against the Detroit Tigers. The tickets that will be available for $4.14 will be in the Terrace Level, Loge Outfield and Loge Bleacher seats. Tickets are first come, first served!

Tickets will be available at

The Admirals are offering hockey fun while helping local health care workers!

The Milwaukee Admirals are celebrating 414 Day by honoring health care workers in our community, offering tickets for only $4.14 that will then be donated to local health care workers and their families.

Art, music, vendors and tasting at The Outsider rooftop bar!

The Outsider, hosted on the 9th floor of the Kimpton Journeyman Hotel is holding a fundraising event that will feature Milwaukee artists, musicians, DJs, cocktails and more from 2 p.m. until 2 a.m.

The Cooperage has a line-up of entertainers and artists at a low price!

414 Day will be celebrated at The Cooperage with a celebration of "the people, places and spirit that make the city unique." They've got a diverse group of artists and vendors lined up.

Enjoy a rooftop party with unlimited hand-crafted cocktails!

State Line Distillery and Lakefront Brewery are sponsoring drink specials at Uncle Bucks on Third, offering State Line cocktails and Lakefront Brews, as well as hourly raffle prizes.

Ticket information can be found by clicking here.

Time for free local coffee throughout Milwaukee!

UW Credit Union is offering a 414 Day special by offering a free bag of Colectivo coffee, while supplies last at any of their ten Milwaukee-area locations.

Each bag is a $15.95 value!

Share this article: