Effort to spearhead more 'fly fisherwomen'
By: CBS58 Staff
Posted: Sep 2, 2018 7:14 AM CDT
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This year the Recreational Boating and Fishing Foundation launched a campaign to put more women on the water. The initiative called "making waves" aims to empower women and girls to rock the boat so to speak with a fishing pole in hand.
The group found that 45% of new fishing participants last year were female. And a sporting goods retailer specializing in high-end fly fishing gear is also introducing more women to fishing.
On CBS 58 Sunday Morning, Cristina Tuso spent some time on the Milwaukee River at Hubbard Park in Shorewood to show us why this once male-dominated sport is reeling in more women.
Click here to learn more about Orvis' #50/50 campaign to put more women on the water.