Brewers, Potawatomi Hotel & Casino announce multi-year partnership, including naming rights to entrance gate
MILWAUKEE (CBS 58) -- The Milwaukee Brewers on Tuesday, March 15, announced a multi-year sponsorship agreement with Potawatomi Hotel & Casino, one of the largest entertainment destinations in the Midwest, that enhance a relationship dating back more than two decades and secures Potawatomi as the exclusive casino partner of the Club.
According to a news release from the team, fans will experience a new Potawatomi branded entrance on the right-field side of American Family Field, with additional elements of the partnership to be announced later this season.
Potawatomi has also joined the 2022 Brewers Community Foundation Leadership Council, a group that supports several of the Foundation’s largest initiatives, including the popular Drive for Charity which provides four donation opportunities throughout the season to support various non-profits in Greater Milwaukee and Wisconsin.
“We greatly appreciate the partnership with Potawatomi Hotel & Casino and their dedication to helping provide the best fan experience at American Family Field,” said Brewers President – Business Operations Rick Schlesinger. “Being both neighbors in the Menomonee River Valley and partners for over the past two decades, our mutual commitment has been a win-win. We look forward to the increased dedication and collaboration.”
The news release goes on to say, since its inception, Potawatomi Hotel & Casino has aimed to provide a great entertainment experience for guests while also creating opportunities for the tribe, team members and community.
“Renewing our partnership with a championship-caliber team like the Milwaukee Brewers has been a top priority and will once again serve as a key component in our brand identity,” said Dominic Ortiz, CEO and General Manager at Potawatomi Hotel & Casino. “Our respective organizations have been part of Milwaukee’s fabric for many years and poised to remain key drivers in our city’s entertainment and tourism landscape for decades to come.”