Autmakers turn to virtual events to launch new car models during pandemic

By: Meghan Reistad

Posted: Sep 21, 2020 7:35 AM CST

NOW: Autmakers turn to virtual events to launch new car models during pandemic

(CBS 58) – Auto shows used to be the way people could get a look at new car models and prototypes for the future.

Due to the COVID-19 pandemic, car makers are now adjusting the way they launch new models. Many are turning to digital press conferences and virtual reality.

CBS 58 spoke with the Director of Brand and Sales for Maserati North America, Andy Love to learn more.