6-story unicorn floating in Summerfest Lagoon
MILWAUKEE (CBS 58) -- Pepsi is joining in the Summerfest celebration with the debut of a six-story, 60' tall unicorn floating in the Summerfest Lagoon Friday.
It's part of the Pepsi #Summergram collection, in collaboration with Instagram.
Pepsi #Summergram also features hundreds of summer-themed augmented reality filters to take Summerfest to the next level by scanning the QR code on the over-sized Pepsi bottles located around Summerfest, unlocking the filter on Instagram stories.
When scanning the bottles, users can unlock a special Summerfest filter, only available at the festival.
The giant unicorn will be in the Summerfest lagoon for one day only. You can find it floating there Friday, July 5 until midnight.