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"17 this year is enough" Roadside memorials honor pedestrians killed in Milwaukee

Off Farwell and Brady on Milwaukee's East Side, a pair of white tennis shoes hangs next to a wooden sign. 

The roadside memorial, honors Dolores Soracchi, killed crossing the intersection in early February.

Since then, 16 other pedestrians have been killed in the city, surpassing the total from 2016.

"We have another quarter to go, and I just don't want to see someone else die," says Jessica Wineberg.

Wineberg is the Program Director for the Wisconsin Bike Fed, which is placing a memorial at all 17 locations. 

"It's so sad to see what happened to her," she says. "There are human consequences when you speed and break the law and don't look for people that have a right to cross the road." 

The memorial off Brady Street was a welcome sight for Cindy Hutson as she walked her dog Tuesday. She's only lived in Milwaukee for 6 months, but has already noticed a concerning trend. 

"Pedestrians are not number 1, and they should be number one," she says. "It's like we're asking permission to cross the street." 

Since moving here, she's changed how she approaches crosswalks.

"I'm diligent, I make eye contact with the driver. Without that eye contact, I don't cross, I just don't trust it." 

Wineberg is hoping drivers see the memorials, and look twice for pedestrians in the future.

"There are human consequences when you speed and break the law and don't look for people that have a right to cross the road," she says. "We can stop this. We can make sure another pedestrian dies." 

A full schedule of times and locations for memorial placements can be found here.



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