Harley-Davidson Homecoming Festival 100 days away, tickets on sale now

NOW: Harley-Davidson Homecoming Festival 100 days away, tickets on sale now

MILWAUKEE (CBS 58) – Start your engines: the Harley-Davidson Homecoming Festival is 100 days away, and tickets are now on sale.

CBS 58 spoke with Bill Davidson, the vice president and global ambassador for Harley-Davidson, about the annual event.

"We learn every year we do this; we learn what to enhance, what maybe to not do, but I truly feel like this year is going to be bigger and better than before," Davidson said.

Davidson is the great-grandson of William A. Davidson, one of the co-founders of Harley-Davidson.

"When I tell people that don't even really ride, that I'm from Milwaukee, they'll say, 'Harley-Davidson.' So, it's synonymous because we've been here since we started in 1903," Davidson explained.

This year, the festival runs from July 25-28, with free and ticketed events throughout Milwaukee, including Veterans Park, the Harley-Davidson Museum, Davidson Park on Juneau Avenue, Harley-Davidson Powertrain Operations in Menomonee Falls, and at local Harley-Davidson dealerships. Kids under 10 get in free with the purchase of a general admission ticket.

Musical acts for the 2024 festival include Red Hot Chili Peppers on Saturday, July 27, and Jelly Roll and HARDY on Sunday, July 26, at Veterans Park. There will also be performances from Nitro Circus, a group that performs stunts using bikes.

This year, there will be a new parking option.

"We've also got a program working with all the Milwaukee bars and restaurants, with their shuttle service, to bring you to Veterans Park and take you back," Davidson said. "So, it'll alleviate any kind of parking problems."

The celebration of a legendary creator who worked at the company for 49 years, Wille G. Davidson, will be a highlight of the festival. Bill Davidson said being able to honor his father is an amazing feeling.

"He was our chief styling officer, and he made tremendous contributions to Harley-Davidson as well as the motorcycle industry," he said.

The Harley-Davidson headquarters on Juneau Avenue will be open for tours for the first time during the festival. The building once served as the original manufacturing factory.

"We're going to be giving tours to people that come," Davidson explained. "It'll be a guided tour through that facility, pointing out various historic points of interest."

For more information and to purchase tickets, click here.

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