Move-in day activates 'dad mode'

MILWAUKEE (CBS 58) -- All across the country, college freshmen are moving into dorm rooms. It is a rite of passage for the students who are crossing over into adulthood. For parents, the day is bittersweet, as they may go home to an empty nest.

A social media trend is also spawning out of this year's move-in -- "dad mode."

In this week's Best Story Ever, Bill Walsh goes to UW-Milwaukee to explore why move-in day brings out that special behavior in dads.