Wisconsin tourism officials launch new ad campaign
MADISON, Wis. (AP) — Wisconsin tourism officials are launching a new television ad campaign spotlighting a wheelchair basketball star and the state's German heritage.
One ad features Matt Scott, a Paralympian wheelchair basketball player, explaining he vacations in Wisconsin because it's easy to get around, the food is good, he can go to concerts and he can always find a wheelchair basketball game.
Paralympian gold medalist Matt Scott comes back to Wisconsin every summer to visit friends, see a bunch of concerts, eat great food and maybe even pick up a game or two. Check out some of Matt’s favorite #TravelWI spots: https://t.co/kVUj5Py3gl pic.twitter.com/Uz87cMvNpl— Travel Wisconsin (@TravelWI) March 12, 2018
The other ad keys on Gemutlichkeit, a German term that roughly translates as a comfortable or cozy feeling. The ad says that feeling describes Wisconsin and portrays a party with a polka party.